Post by account_disabled on Mar 14, 2024 5:32:34 GMT
Christmas commercials collected around the world Another lap, another race. New week and new Christmas marketing phenomena to tell you about to continue our march towards Christmas. Let's go! Let's discover this week's Christmas commercials together. McDonald's commercial: Juliette the Doll doll-2 Let's get off to a great start immediately with the ad created by McDonald's to better ride the wave of Christmas upon us. The advertisement, created by Leo Burnett, features little Juliette as the protagonist, a doll who anxiously awaits the moment to be purchased to make a boy or girl happy. The little girl is sitting on a shelf and she spends her time looking out of the window in the hope of seeing her new playmates arrive and meet her. However, the days pass, Christmas is getting closer and closer and none of the people who enter the shop seem to want to take Juliette with them, who finds comfort in the presence of her friend, the owner of the toy shop, who watches over her.
When the evening of December 24th arrived, Juliette took courage and left the Find Your Phone Number shop, reaching the McDonald's located right in front of the window that she had the opportunity to scrutinize carefully for a long time. The little girl knows that she will finally be able to find her happiness there and so is she: among the many happy people present at the tables, she meets a charming superhero "Meteor Mike", and with him her new life begins. Accept Advertisement cookies to view the content. What the advertising tries to convey is the positivity that McDonald's brings with it: all those who enter experience positive moments full of joy and if it is close to the holidays then everything becomes even more beautiful and magical and even a small doll can find his happy ending.
Obviously the little doll is the protagonist not only of the ad, but of McDonald's entire strategy for these holidays, including being depicted on the first McDonald's-branded tray designed for augmented reality. Here are the words of Emily Somers, vice president of marketing at McDonald's UK who speaks to marketingweek about this new frontier: “The Juliette tray is our first step into the world of augmented reality and we are really excited to see our customers using it.” LOTERÍA de Navidad: an advert Made in Spain .indd The second advertisement we want to tell you about among this week's Christmas marketing phenomena is the touching story told by the Spanish Lottery and Leo Burnett Madrid who try to revive in every person who watches the short film the true value of Christmas, the happiness and the love that arise from sharing and which go far beyond material goods and far surpass even a millionaire lottery win.
When the evening of December 24th arrived, Juliette took courage and left the Find Your Phone Number shop, reaching the McDonald's located right in front of the window that she had the opportunity to scrutinize carefully for a long time. The little girl knows that she will finally be able to find her happiness there and so is she: among the many happy people present at the tables, she meets a charming superhero "Meteor Mike", and with him her new life begins. Accept Advertisement cookies to view the content. What the advertising tries to convey is the positivity that McDonald's brings with it: all those who enter experience positive moments full of joy and if it is close to the holidays then everything becomes even more beautiful and magical and even a small doll can find his happy ending.
Obviously the little doll is the protagonist not only of the ad, but of McDonald's entire strategy for these holidays, including being depicted on the first McDonald's-branded tray designed for augmented reality. Here are the words of Emily Somers, vice president of marketing at McDonald's UK who speaks to marketingweek about this new frontier: “The Juliette tray is our first step into the world of augmented reality and we are really excited to see our customers using it.” LOTERÍA de Navidad: an advert Made in Spain .indd The second advertisement we want to tell you about among this week's Christmas marketing phenomena is the touching story told by the Spanish Lottery and Leo Burnett Madrid who try to revive in every person who watches the short film the true value of Christmas, the happiness and the love that arise from sharing and which go far beyond material goods and far surpass even a millionaire lottery win.