Post by account_disabled on Mar 9, 2024 5:16:57 GMT
The Imagined Word is one of the most useful books for understanding the copywriter 's profession in the world of communication. This text contains all the experience and sharp thinking of one of the most appreciated Italian advertisers, Annamaria Testa . In The Imagined Word we find mechanisms, strategies and many backgrounds of copywriting . And besides being a valuable tool for digital communicators, reading the text is particularly pleasant! In fact, the author writes with a discursive style that explains and demonstrates the basics of good writing. Here you will find the theoretical bases, but also a lot of practice, for those who want to try their hand at writing or, in general, understand the importance.
The first illuminating point found in the book is that: each company Brazil Phone Number is different from the other and expresses itself through what it produces and its way of communicating with its audience. The value perceived by the public is therefore the object of advertising: the promise that the product tells, through the chosen name, the packaging . Communication can tell the story of the company, but it must maintain coherence and clarity among a specific group of consumers, which is called the target group . So when you write it is essential to think about WHO you are writing to, it's a trivial rule but one that is very often overlooked! Annamaria Testa; the imagined word; copywriting; copywriter How do companies communicate.
Once the public has been identified, advertising communication has the function of highlighting the differences in the perception of similar products within the market. Marketing serves to bring products closer to the public and vice versa . Annamaria Testa clearly and clearly divides two types of companies within the world of communication: product-oriented companies consider their production as a given and try to convince the public to accept it; marketing-oriented companies , on the other hand, adapt their production to the tastes and desires of their audience. There is therefore maximum concentration on the target, which even comes before the product. Is communication all the same? Absolutely not.
The first illuminating point found in the book is that: each company Brazil Phone Number is different from the other and expresses itself through what it produces and its way of communicating with its audience. The value perceived by the public is therefore the object of advertising: the promise that the product tells, through the chosen name, the packaging . Communication can tell the story of the company, but it must maintain coherence and clarity among a specific group of consumers, which is called the target group . So when you write it is essential to think about WHO you are writing to, it's a trivial rule but one that is very often overlooked! Annamaria Testa; the imagined word; copywriting; copywriter How do companies communicate.
Once the public has been identified, advertising communication has the function of highlighting the differences in the perception of similar products within the market. Marketing serves to bring products closer to the public and vice versa . Annamaria Testa clearly and clearly divides two types of companies within the world of communication: product-oriented companies consider their production as a given and try to convince the public to accept it; marketing-oriented companies , on the other hand, adapt their production to the tastes and desires of their audience. There is therefore maximum concentration on the target, which even comes before the product. Is communication all the same? Absolutely not.